In case you missed it, Epic Playground was featured in VentureBeat this week! We are honored to be one of the 10 Boulder startups VentureBeat is excited about, and happy to see that most of the others are great friends. Congrats to everyone on the list. Let’s keep Boulder amazing!
Article on Boulder featuring Epic Playground
Remember at the Super Bowl when the stadium lights suddenly went out? The pre-recorded television commercials continued to play on independent of what was happening in the Superdome. However, if you were on Twitter during those dimly lit 34 minutes, you would have seen the power of real-time, reactive advertising. Very recently, The Harvard Business Review reported that, “responding to events in real-time, as they unfold, and weaving your brand into the conversation in a way that entertains and supports your brand proposition, can be the most powerful marketing of all.”
Certainly social media provides powerful avenues for getting your message out in-the-moment. But, how are you capitalizing on your real-time website traffic? If fans are on your site, it’s safe to assume they care about what you have to say. So when an opportunity presents itself to say something relevant to the moment, how do you do that on a website?
Enter MediaGauge.
MediaGauge is a revolutionary new service that takes into account the fast pace of the modern world. We recognize that you need an audience engagement platform that works on your website; one that won’t make you wait hours for marketing campaign results. Furthermore, we know that when you’re armed with information about your audience you’re more likely to know how to speak to them. MediaGauge combines deep audience insights, engagement, and immediate results all in one sleek dashboard.
“By empowering brands to make strategic decisions on the fly, companies and their agencies can execute on smarter media plays that have small windows of opportunity, such as observing earned media trends and adjusting their paid media strategies to amplify them.”
Learn more about MediaGauge.
Read the full “The Power of Real-Time Advertising” article here.
Are you using social media to market your product, engage with your fans, or to drive traffic to your site? If so, you’ll want to read on.
As you know, tweeting or “Facebooking” your followers is only effective when your message is seen. Which begs the question: how do you know anyone is watching? How can you be sure that your tweet or post, in a stream with hundreds others, is visible? As Shea Bennett of MediaBistro said, “It’s an unfortunate reality that at any given moment almost nobody is paying attention to you on Twitter.”
Here’s the kicker. As social media platforms continue to grow in popularity, the odds of your tweet or post being seen decreases! This leads to low CTRs (click-through rates) and might mean your marketing isn’t as effective as it once was.
Unlike Facebook or Twitter, MediaGauge leverages real-time analytics to inform you of your current audience size. We know the exact moment your fans are watching or listening to your media — and we share these insights with you via your MediaGauge dashboard. Then, when you fire off a message to market your product, engage with your fans, or drive traffic deeper into your site, you know it’s being seen.
Additionally, after you send messages to your audience we’ll provide you with campaign results. In less than a minute, know how your message was received; how many clicked on it, how many dismissed it, how many ignored it? Use this immediate feedback loop to determine that your message was a success!
MediaGauge allows you to make a big impact with your messaging. Sign up today to get started.
For the full press release visit: http://www.businesswire.com/news/home/20130123005288/en/Epic-Playground-Launches-MediaGauge-Select-Beta-Customers
Whether you’re new to analytics or not, MediaGauge is sure to give you insights into your audio and video content. We’re making it easy for you to learn new information about what’s already happening with your media.
Watch as CEO Michael explains how MediaGauge fits into your world and what you can look forward to experiencing. We give you the data and power to make decisions to better your content and your business.
Better your world. Sign up with MediaGauge today.
1. What are our key differentiators (for both MediaGauge and MediaGauge Messages)?
MediaGauge:
MediaGauge Messages:
2. Who are our primary competitors (for both MediaGauge and MediaGauge Messages)?
MediaGauge:
MediaGauge Messages:
3. What is our pricing structure (for both MediaGauge and MediaGauge Messages) when no longer free?
Note: Pricing is still under development for both products.
4. What does it take to get MediaGauge and MediaGauge Messages implemented?
5. Do we have APIs that we leverage to pull in our data?
All of our products are built on public APIs intentionally to make sure that every feature we add, and every bit of data we provide is available to our customers directly as well. If requested, we’ll even provide a copy of our dashboard to get you started. This creates opportunities for white-labeling MediaGauge.
6. Which players do we support?
The list is constantly changing. Please see the MediaGauge Browser Library Documentation
7. Where can I sign up?!
Right here: http://mediagauge.com
8. Who do I contact with questions?
See our customer support site – powered by Get Satisfaction. 
Introducing MediaGauge Messages!
MediaGauge Messages delivers real-time, in-browser messages to consumers of your audio or video content. They work just like an SMS or a Tweet, but they’re delivered directly to the screens of your engaged fans. MediaGauge Messages are not in-video ad banners, and they’re not tied to a specific time stamp in a video. We’re talking about push-style messages that appear in a familiar and engaging way on your video or audio content.
How do they work?
Simply use the MediaGauge Dashboard to select your target audience, then enter your campaign message and the target URL of where you want the message to appear. Delivery is only a “send” button away! Your audience will immediately see a message on their screen. And that’s it. It’s really that simple!
Why MediaGauge Messages?
MediaGauge Messages reports all clicks as they happen, giving you instant feedback on the effectiveness of your campaign. With MediaGauge Messages you can make campaign adjustments instantly. This crushes the traditional message-response cycle which can take days or weeks to gather analytics.
Ok. So, give me an example!
Here’s someone using MediaGauge Messages to earn additional ad revenue.
Here’s how it works:
Get the Gauge!
As you may know, our flagship product, MediaGauge, helps you, the content creator, see who’s tuning into your content and for how long in real-time. It currently works with Vimeo, Youtube (iframe), HTML5, Brightcove, SoundCloud, jPlayer, and VideoJS.
MediaGauge Messages uses the same engine that powers MediaGauge to help you leverage your audience’s affinity. And with MediaGauge Messages you can now deliver messages, directly to them, instantly!
Hi there media fanatics! Are you interested in knowing what your customers are watching or listening to on your site? Do you want to know how easy it can be to see their activity?
Here Michael explains where Epic Playground stands in relation to today’s media analytic tools, and how you can use our product, MediaGauge, to truly understand the wants and needs of your audience.
Thanks for watching!
Many of you might not think that sand dunes are that epic. But when you’re heading face first down a dune on particle board going 50 mph, I would ask you to reconsider.
With only a few weeks left until the world ends, maybe we all should be giving extreme sports a go. What do we have to lose, eh?
And on that cheery note, enjoy! And have an epic Friday!