Are you using social media to market your product, engage with your fans, or to drive traffic to your site? If so, you’ll want to read on.
As you know, tweeting or “Facebooking” your followers is only effective when your message is seen. Which begs the question: how do you know anyone is watching? How can you be sure that your tweet or post, in a stream with hundreds others, is visible? As Shea Bennett of MediaBistro said, “It’s an unfortunate reality that at any given moment almost nobody is paying attention to you on Twitter.”
Here’s the kicker. As social media platforms continue to grow in popularity, the odds of your tweet or post being seen decreases! This leads to low CTRs (click-through rates) and might mean your marketing isn’t as effective as it once was.
Unlike Facebook or Twitter, MediaGauge leverages real-time analytics to inform you of your current audience size. We know the exact moment your fans are watching or listening to your media — and we share these insights with you via your MediaGauge dashboard. Then, when you fire off a message to market your product, engage with your fans, or drive traffic deeper into your site, you know it’s being seen.
Additionally, after you send messages to your audience we’ll provide you with campaign results. In less than a minute, know how your message was received; how many clicked on it, how many dismissed it, how many ignored it? Use this immediate feedback loop to determine that your message was a success!
MediaGauge allows you to make a big impact with your messaging. Sign up today to get started.
Read full MediaBistro story here.